Description Meta-data:
Description meta-data
is the textual description that a browser will use in your website page search
return. Think of it as your web-site’s window display—a concise and appealing
description of what is contained within, with the goal of encouraging people to
enter.
Keyword Meta-data:
Keyword meta-data are the search phrases that people type when
they want to search your web page. You’ll want to include a variety of phrases.
However, don’t get greedy: if your product list becomes excessive, the browser
may completely ignore the data. As a general rule, try to keep it to about 6-8
phrases with each phrase consisting of 1-4 words. A great example would be
"SEO Agency Perth".
Have a link-worthy site:
Focus on creating product relevant links within the text.
Instead of having “click here” links, try writing out the name of the
destination. “Click here” has no search engine value beyond the attached URL,
whereas “Orange IT
Consulting” is rich with keywords and will improve
your search engine rankings.
Use alt tags:
Always describe your visual and video media using alternative
text descriptions. They allow search engines to locate your web page, which is
crucial—especially for those who use text-only browsers.
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